01/ 04
Interactive Gemstone Filter & Swatches
Browse by stone family—Emerald, Sapphire, Tanzanite, Tourmaline, Spinel, Zircon—with instant visual color and cut variations.
All work
Splendid StonesLuxury E-commerce2024E-commerce · Gemstone Catalogue · Variation Swatches · Global ShippingUnited Kingdom · Worldwide
A luxury gemstone & fine jewelry e-commerce experience.
High-quality luxury stones and fine jewelry presented in an interactive, conversion-optimized storefront.
Visit live
Live since
2024
Region
UK · Global
Surfaces
E-commerce Storefront
Stack lead
WooCommerce · Elementor
AI inside
- AI-assisted gemstone description generation
- Smart product search ranking
The problem
A UK luxury gemstone and fine jewelry brand required an elegant storefront capable of showcasing complex stone variations, color brilliance, origin authenticity, and facilitating worldwide orders with high customer trust.
System
The shape of the system.
How the pieces actually connect. Boxes are the parts of the platform, what users open, the services that run the logic, where data lives, and the third-party tools wired in. Lines show what talks to what. Hover any box to trace its connections.
What we built
The pieces, broken out.
Each block is a real surface in the product, not a marketing line.
02/ 04
Precious Collections Showcase
Curated collection landing layouts highlighting signature sets, seasonal gemstone edits, and luxury gift options.
03/ 04
Fast AJAX Search & Filtering
Real-time product search allowing customers to quickly filter by carat, origin, cut, and price range.
04/ 04
Global Payments & Secure Checkout
Integrated WooCommerce Payments supporting multi-currency transactions, fraud protection, and international order tracking.
Surfaces
The screens that ship.
01 / 03
01. Surface
Homepage hero — luxury gemstone collections and featured precious sets.
02 / 03
02. Surface
Stone category browser — Emerald, Tanzanite, Sapphire, and rare cuts.
03 / 03
03. Surface
Product detail page — variation swatches, authenticity details, and checkout path.
01 / 03
01. Surface
Homepage hero — luxury gemstone collections and featured precious sets.
02. Surface
Stone category browser — Emerald, Tanzanite, Sapphire, and rare cuts.
03. Surface
Product detail page — variation swatches, authenticity details, and checkout path.
Tech
What it's made of.
Frontend
HTML5CSS3JavaScriptElementor Pro
E-commerce
WooCommerce CoreWoo Variation Swatches Pro
Analytics & Marketing
Google Tag ManagerSite Kit by GoogleAll in One SEO
Payments & Logistics
WooCommerce PaymentsStripeWorldwide Shipping API
The outcome
Delivered a live luxury e-commerce experience supporting global gemstone buyers with streamlined navigation, variation selection, and secure international payments.
- Worldwide Delivery
- Rare Stone Swatches
- High Conversion Shop
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