01/ 04
Conversion-led structure
The page guides visitors from treatment interest to one clear onboarding CTA without unnecessary friction.
All work
Ivy RxHealthcare2025Webflow · Healthcare Funnel · UX · CRMUnited States
Personalized care, guided from first click.
A healthcare landing experience shaped around trust, treatment discovery, guided onboarding and support.
Platform
Webflow
Mative role
UX · Webflow · Funnel build
Scope
Landing page · Intake flow · CRM support
Stack lead
Webflow · Intercom
The problem
Healthcare visitors need confidence before taking action. The experience had to explain treatment paths, reduce friction and make the next step feel simple.
System
The shape of the system.
How the pieces actually connect. Boxes are the parts of the platform, what users open, the services that run the logic, where data lives, and the third-party tools wired in. Lines show what talks to what. Hover any box to trace its connections.
What we built
The pieces, broken out.
Each block is a real surface in the product, not a marketing line.
02/ 04
Trust-first interface
Review cues, benefit chips, soft colors and clean spacing help the experience feel credible and approachable.
03/ 04
Guided care journey
The questionnaire, physician review and approval flow are presented as a simple three-step path.
04/ 04
Intercom support layer
Live chat and CRM support give visitors a direct help route during the decision and onboarding journey.
Surfaces
The screens that ship.
01 / 03
01. Surface
Homepage hero — trust-led positioning, review signals and a clear treatment discovery CTA.
02 / 03
02. Surface
Category variant — focused messaging and card structure for a specific treatment path.
03 / 03
03. Surface
How it works — questionnaire, review and approval flow simplified into a clear care journey.
01 / 03
01. Surface
Homepage hero — trust-led positioning, review signals and a clear treatment discovery CTA.
02. Surface
Category variant — focused messaging and card structure for a specific treatment path.
03. Surface
How it works — questionnaire, review and approval flow simplified into a clear care journey.
Tech
What it's made of.
Website
Webflow
Support
Intercom Live ChatIntercom CRM
Frontend
WebpackHTTP/3
Brand system
Google Font APIOpen Graph
Conversion
Primary CTAQuestionnaire flow
The outcome
A polished healthcare funnel with stronger clarity, responsive execution, support touchpoints and a launch-ready structure for patient acquisition.
- Mative Webflow build
- Guided conversion funnel
- Intercom support ready
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