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Cell ArenaE-commerce2026Storefront · Bilingual · CatalogueUAE

An Apple-product storefront built for the UAE.

Apple-style category IA, EN/AR from day one, mobile speed that matches the in-store trust.

Visit live
Cell Arena, A bilingual e-commerce platform for iPhone, Mac, Watch, AirPods, TV & Home and accessories, fast, EN/AR, ready for the in-store crowd.

Live since

2026

Region

UAE

Languages

EN · AR

Stack lead

Next.js

AI inside
  • AI product copy assist (EN/AR)
  • Smart search ranking

The problem

A UAE retailer of Apple-category products needed a storefront that worked in English and Arabic, ran fast on mobile, and matched the trust of the in-store experience.

System

The shape of the system.

How the pieces actually connect. Boxes are the parts of the platform, what users open, the services that run the logic, where data lives, and the third-party tools wired in. Lines show what talks to what. Hover any box to trace its connections.

What we built

The pieces, broken out.

Each block is a real surface in the product, not a marketing line.

01/ 04

Apple-style category IA

iPhone, Mac, Watch, AirPods, TV & Home, Accessories, the structure shoppers already know.

02/ 04

Bilingual EN/AR

Full RTL layout, Arabic typography, mirrored navigation, not a translation bolt-on.

03/ 04

Media pipeline for product photography

Cloudinary-backed image variants, WebP, lazy loading, fast on mobile networks across the GCC.

04/ 04

Accounts, search, checkout

Logged-in profiles, faceted search and a Stripe checkout tuned for AED.

Surfaces

The screens that ship.

Cell Arena, Storefront home — Apple-style category IA, EN/AR toggle.
01 / 03

01. Surface

Storefront home — Apple-style category IA, EN/AR toggle.

Cell Arena, Category browse — iPhone, Mac, Watch, AirPods.
02 / 03

02. Surface

Category browse — iPhone, Mac, Watch, AirPods.

Cell Arena, Product detail — variants, specs, add to cart.
03 / 03

03. Surface

Product detail — variants, specs, add to cart.

Tech

What it's made of.

Frontend

Next.jsReactTailwindRTL

Backend

Node.jsREST API

Data

Postgres

Media

Cloudinary

Integrations

Stripe (AED)

The outcome

A live storefront serving UAE shoppers in EN and AR with the speed and trust the in-store brand already had.

  • EN · AR
  • UAE
  • Apple-category catalogue

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